Sales Argument: Refine this art with 8 techniques

best sales pitch

Check out the 8 best sales pitches and close more deals!

When it comes to sales pitches, it’s no use wanting to invent. What your customer wants to hear is how the solution you offer can actually help them solve a problem they have.

How to make a good sales pitch?

  1. Pose: use NLP to better understand and create rapport with your clients;
  2. Give that helping hand: offer additional services to your customer;
  3. Make a dream come true: if your solution can really help your client to solve a problem that he really wants to end, make his dream come true;
  4. What if? Show the customer the negative consequences of not purchasing your solution;
  5. Call the class: count on people who influence your customer’s opinion on your side;
  6. Maria goes with the others: say that your solution is the one the market is successfully adopting (if it’s true!);
  7. Help me help you: each one gives a little and both win!
  8. Prove by A + B: Use logic, data and facts to convince your customer.

As you have seen, there is a lot to do, so before focusing your efforts on how to convince your customer to purchase your company’s product or service, do your homework:

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  • Study the client, how he is personally, what his characteristics and career history are.
  • Do the same with their company, what their corporate culture is, who they bought from previously, what their financial situation and market share, etc.
  • Analyze the market, competitors and who might be keeping an eye on this customer.
  • Know everything about your company and the solutions you offer. Be prepared to respond promptly to any questions.

This is the first step. Many salespeople focus too much on trying to close the sale and forget that most of the work should go into preparing for the sale, when finding the best argument for selling to that customer. This way, the closing of the deal will happen naturally.

There is a phrase that sums it up very well:

“Don’t push the sale, find the ideal solution to your customer’s problem.”

With that, the construction of the best sales pitch will already be forming in your head before you even sit down with it.

But of course, every good salesperson has their tactics and customs when closing a deal, and their experience says that some sales pitches can be better than others.

So, let’s introduce you to a list of tips with some of the bestselling points that can be used during negotiations and business meetings.

But remember: without the proper preparation and study of the customer, no matter how good the sales pitch, it will be very difficult to convince the buyer of the advantages of your product or service.

best sales pitch

Before leaving for closing, study your client and look for commonalities.

What is sales pitch?

Sales arguments are the approaches used by salespeople to logically demonstrate how your company’s solutions can help your prospect solve problems and achieve the results you want in your business.

8 tips for finding the best sales pitch and closing deals

Forget the old lip service. When we talk about the best sales pitches, we’re talking about a few types of approaches that can help a salesperson do well by putting into practice everything they’ve learned about their customer while doing their homework.

And to make these sales tactics easier to remember, we’ve given them inspiring names, check out:

1. Pose

Of course, posing doesn’t sell, but we’re referring to NLP, or Neuron-Linguistic Programming, where your body posture, tone of voice, and the way you talk to the customer can strengthen and improve your sales pitch.

Two of the very common NLP techniques are: the mirror technique, in which you should discreetly imitate the customer’s gestures, posture, movements and even the rhythm of breathing, generating empathy with him, and the anchor technique, in which the salesperson you have to relate that moment of sale with positive and pleasant experiences for the customer.!

2. Give that little hand

Often your client is wanting to make the purchase but sees that he will have internal difficulties in his company to carry out the project.

For example, he would need to find the director already with a feasibility study in hand and perhaps even a blueprint or other technical document. What if you offer to give him “a helping hand”?

Even if the sale doesn’t materialize, helping your customer with additional features and services (as long as they don’t compromise your profitability or are an undue advantage) will work miracles in your relationship. Argue that it can help you solve this!

3. Make a dream come true

It is common for some professionals to dream of a solution to solve a major problem in their operation. For example: they even have management software, but the good thing would be that other one… or, “Our machines are good, but the ideal one would be that one there.” If you know what the customer wants, and if your product or service fits their “consumer desires”, use the dream argument to convince them.

4. What if?

And if the sale doesn’t close, what will happen? This sales argument consists of showing the customer all the bad things the company can go through if he doesn’t decide to buy right away. What are the consequences?

5. Call the class

Your customer is insecure, but do you know people who can influence you to make a decision? Ask for their help, people he trusts and who can give good advice. Your sales pitch would be: – See how they agree?

6. Maria goes with the others

Similar to the previous argument, this is one of the most used sales arguments, but it needs to be correctly used: – Look, everyone in the market uses this type of solution successfully! Show the customer that he can’t go wrong if he follows the trends that are working.

Shorten the distance with your customer by looking for support from others or from market practices

7. Help me help you

Don’t misinterpret this sentence! This is the classic sales argument of the good negotiator: – I give in here, you give in there and we reach an agreement. It is not a question of exchanging favors, but of adjusting the conditions in order to arrive at the best proposal for both.

8. Prove by A + B

Many people just surrender to the facts. You must be smart and see if your customer is one of those people who likes to see graphs, numbers and hard evidence (very common among engineers and doctors, for example). Take these tangible elements to convince you and close the deal!