Need ideas for company growth? Check out our suggestions for improving a company!
If I asked you today how your sales are doing, what would you say? Good, Fair, Bad or Excellent?
The excellent came last because no commercial manager is 100% satisfied with your sales performance and it will probably be no different with you.
Do you have this doubt in your head? – How to make my business grow?
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How to grow my business?
Generally, company sales are divided into 2 groups:
- your profits are falling, and if you are satisfied with sales;
- You may be stuck in your comfort zone.
Have you ever stopped to think about it?
The best companies are those that engage in a continuous process of business improvement and growth.
Just look at some of the biggest brands in the world, such as Google and Apple.
These companies are always looking for a detail that makes all the difference. When they find it, it keeps the recipe works.
You already know what your sales team is doing right?
Many companies, and especially sales teams, wither in their comfort zone.
If you suspect you’ve found yourself in your comfort zone, we’ve selected a few tips that will help you get rid of it.
What have you been doing to increase sales and company growth lately?
5 ideas for business growth: get started today!
Get ready to finally answer the question that keeps coming out of your head: – How to grow my company?
Take a look at our suggestions for improvements for a company and implement them immediately.
#1. Keep in touch with your customer base
Your customer database is a gold mine.
No matter what type of product you sell, the chances of an existing customer making new purchases or referring potential buyers are great.
A cardinal sin in sales is that salespeople sit back and wait for new business opportunities to arrive. But the chance of this happening is the same as Santa Claus exists.
Many companies put their customers inside their loop: they put their email addresses and keep customers updated with periodic information and content.
The purpose of these newsletters is nothing more than keeping the lines of communication open with existing customers.
Keeping your customer database up to date is more than just a tool for publishing information and sending emails.
You can move on to a more active contact.
Let’s practically think: let’s say you are a development company. You have an aware that you helped build a website 6 years ago.
Once the project was completed, you continued working with other clients.
With this scenario in mind, ask yourself: how many updates does a site need after 6 years to become contemporary again?
Here we have a new opportunity and a new customer.
On the other hand, if you’ve been gone for 6 years, you haven’t communicated with your customers, don’t expect them to do business with you again.
#two. Change over time
You always need to bring good news to the customer. There is no way to increase the company’s growth without it.
The first step in this is to always keep in touch with your current customers so that they see that you are ahead of the market with new products, ideas and thoughts.
Times change. And they change quickly.
You need to be seen as a great expert by your customers, and you need tools that help you and help you not just in the business relationship.
Evolve. Find document management, accounting, finance and customer portfolio (CRM) tools.
In addition to saving time by keeping information centralized, you will increase the dynamism of the sales department.
Management tools will help you gain greater control over your performance.
#3. Your price is right
Selling too high is a big mistake.
But, the other extreme is also true.
When you sell too low, you are also making a mistake. Is the pricing is not easy!
Negotiation is an art: do it right and you will succeed.
Otherwise you will find failure.
The profit formula is nothing more than an exercise, and you need to know the market very well to know how to find the ideal price between supply and demand.
You can charge cheap for a premium product, but on the other hand, you can charge too much for a product that you believe is a premium product and is just another product on the market.
Do a study and research on the market.
Find out how your price fits and fits into it all. If your product offers less and is more expensive, you are in bad shape.
Remember, price isn’t everything.
But the added value is. If you are offering too little for what you have been charging, it means that your added value is low or insufficient.
#4. LinkedIn can help you grow your customer base
LinkedIn is a very popular platform and everyone knows they should use it to leverage it to generate new customers.
That said, very few people are using LinkedIn effectively to drive company growth.
If your profile has a bad image, an outdated work history, or a bad bio, you’re not making friends or influencing people.
Intensify your LinkedIn membership and connect with the people who matter in your market.
Through LinkedIn you may be able to make connections that lead you to new customers, or even strategic partners.
Get more out of LinkedIn and connect with potential customers.
#5. Embrace your market
Have you ever attended a fair?
Have you participated in events, seminars and meetings about your sector? These are networking opportunities that can help you grow your business.
You can also find local associations, unions and other associations that can connect with professionals, people and companies in your market, and most importantly, people who may need your clients.
Are you an expert?
If so, consider speaking at a trade show or event about your market. If this event does not exist, you can create an event.
Are you stuck in your comfort zone?
Operating in your comfort zone is no cause for shame. But to lead to the company’s growth, it is necessary to leave it.
In fact, being in a location that allows you to feel comfortable in your business indicates that you’ve made the right decisions.
Once you start to feel comfortable, it’s time to broaden your horizons and grow your business in the process.
You may have noticed that all the tips involve your ability to connect with people. That’s what successful people and companies do most: they connect with the right people.
And that’s exactly what you should always do: increase the number of interactions with people, companies and professionals in your market.